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1 структура маркетинговых связей
Набор методов, которыми маркетинговая организация сообщает о предлагаемых рынку товарах или услугах и тем самым создает благоприятные условия для продажи. — The combination of methods by which a marketing organization can communicate, and thereby promote, goods or services which are offered to a market.
Russian-English Dictionary "Microeconomics" > структура маркетинговых связей
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2 комплекс маркетинговых коммуникаций
Advertising: marketing communications mixУниверсальный русско-английский словарь > комплекс маркетинговых коммуникаций
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